Priscilla O. Agyeman-Peña, MPH
I am a curious, forward-thinking digital strategist, speaker, and creative entrepreneur based in the electric city of New York. With a developed background in public health and digital communications, I bring a unique perspective to the world of creative marketing, corporate wellness, and community engagement.
Ignited by the desire to make mental health a palatable, household topic in diverse communities worldwide, I set the intention to create Saddie Baddies® in 2019, from my tiny Brooklyn apartment. Through channeling my lived experiences growing up as a first-generation American in a West African household, and my nonlinear mental health journey in my early 20s, I began piecing together a small but mighty online community dedicated to making uncomfortable mental health topics (such as depression, anxiety, and imposter syndrome) teachable, digestible, and accessible.
I combined my love for public health education, technology and art, and my quintessential early 2010’s niche social media interest to create a reality that I’ve desired since I was a teenager: authentic representation and diversity in the wellness industry. What started as a simple Instagram and blog post blossomed into a buzzing, vibrant community of over 25,000 individuals across various social channels and a top-rated podcast globally, having open and honest digital and IRL discourse about their mental health and wellbeing.
Lately, I’ve been focusing on freelance consulting, and helping brands and organizations design digital strategies that feel authentic, inclusive, and impactful. I provide content strategy, creative direction, and cultural insights to strengthen online presence and connect with diverse audiences in meaningful ways.
Alongside this work, I continue to nurture the Saddie Baddies® community I’ve built and create thought-provoking digital and in-person experiences rooted in wellness, education, and collective care.
My mission is to bridge digital innovation with simple, effective strategies—using technology and social networks as connective tissue for thriving communities while inviting softness as a vital part of our collective healing.
The Strategist You Need.
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A passionate multidimensional strategist, speaker, and community builder with overlapping expertise in tech, health & wellness and digital media.
A founder, thought leader and disruptor in the mental health and wellness space.
A houseplant-obsessed, sensitive Sagittarius based in NYC probably sipping a matcha latte somewhere.
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Corporate and workplace wellness
Community strategy
Creative direction & implementation straegy
Digital and content marketing strategy
Personal and brand consulting
Speaking, hosting, and moderating
Thought leadership & narrative building
Workshop, lecture or seminar facilitation
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Boutique Consulting Services: From brand strategy to thought leadership and executive visibility, I tailor each service to fit your needs and reach your goals led with authenticity, clarity, and resonance.
Content Development & Implementation Strategy: Get rid of unnecessary roadblocks and allow me to help you execute your next big idea and guide you to overcome your creative challenges and transform your vision into reality.
Thought Leadership & Narrative Building: Busy leaders, CEOs and professionals like you deserve the ease and support of building their public voice and persona. I do this by providing ghostwriting, keynote positioning, and developing narratives that spark conversation and strengthening cultural impact.